Software Without Borders
Software Without Borders is the essential listen for technology leaders and business owners in the software sector who crave insights from the industry’s top minds. Picture a relaxed, coffee-driven chat where tech veterans discuss cutting-edge projects and business strategies shaping their industry. Tune in to join conversations that traverse the intersections of technology and business, helping you stay ahead in a rapidly evolving industry.
Episodes

Wednesday Aug 13, 2025
#32 - Driving Product Success in a Data-Driven World (VIDEO)
Wednesday Aug 13, 2025
Wednesday Aug 13, 2025
Hey, folks! Andy Hilliard here, your host of Software Without Borders, bringing you a game-changing chat with Andrew Hosman, VP and Head of Product at EigenRisk. We’re diving deep into how AI is revolutionizing product management, from slashing grunt work to sparking customer-focused innovation. Andrew shares his journey from coder to product leader, revealing tips on crafting killer SaaS products, leading global teams, and leveraging data analytics to stay ahead. Want to know how to build products that dominate markets? This episode’s packed with insights! Subscribe, drop a five-star review, and let’s keep the innovation flowing!
Guest Introduction:Say hello to Andrew Hosman, a product genius who’s mastered the art of building winning SaaS solutions. As VP and Head of Product at EigenRisk, Andrew’s expertise spans insurance, risk management, and IoT. His knack for blending tech know-how with customer empathy makes him a powerhouse. Tune in for his secrets to driving innovation and nailing product strategy!
Key Takeaways:• Andrew’s coder-to-leader path shows how understanding tech and customers creates unstoppable SaaS products.• AI’s your sidekick, not your boss—use it to cut busywork and focus on game-changing ideas.• Visuals like flowcharts and mockups are your secret weapon for uniting global teams across cultures.• Data’s your superpower: descriptive, predictive, and prescriptive analytics drive smarter product choices.• Roadmaps are living tools—use them to spark conversations, not lock in rigid plans.• Ditch outdated features to keep your product lean, cost-effective, and ready for market shifts.
Chapter Markers:0:00 Intro0:12 Guest Introduction1:41 Andrew’s Journey to Product Management5:34 AI’s Role in Product Management10:31 Enhancing Products with Machine Learning14:53 Fostering Innovation in Teams17:02 Prioritizing Customer Needs19:04 Crafting Effective Roadmaps20:54 Managing Global Teams23:28 Vertical-Agnostic Best Practices26:22 Andrew’s Teaching Aspirations28:27 Data-Driven Product Strategies31:31 Predictive Analytics Challenges33:44 Future Trends in Product Development38:14 Building Successful Product Portfolios39:32 Sustainable Product Growth42:26 Closing
Keywords:Andy Hilliard, Andrew Hosman, Olivier Poulard, Software Without Borders, product management, SaaS products, AI in product development, data analytics, customer-centric design, global team management, product roadmaps, innovation strategies, predictive analytics, risk management, IoT solutions

Wednesday Aug 13, 2025
#32 - Driving Product Success in a Data-Driven World (AUDIO)
Wednesday Aug 13, 2025
Wednesday Aug 13, 2025
Hey, folks! Andy Hilliard here, your host of Software Without Borders, bringing you a game-changing chat with Andrew Hosman, VP and Head of Product at EigenRisk. We’re diving deep into how AI is revolutionizing product management, from slashing grunt work to sparking customer-focused innovation. Andrew shares his journey from coder to product leader, revealing tips on crafting killer SaaS products, leading global teams, and leveraging data analytics to stay ahead. Want to know how to build products that dominate markets? This episode’s packed with insights! Subscribe, drop a five-star review, and let’s keep the innovation flowing!
Guest Introduction:Say hello to Andrew Hosman, a product genius who’s mastered the art of building winning SaaS solutions. As VP and Head of Product at EigenRisk, Andrew’s expertise spans insurance, risk management, and IoT. His knack for blending tech know-how with customer empathy makes him a powerhouse. Tune in for his secrets to driving innovation and nailing product strategy!
Key Takeaways:• Andrew’s coder-to-leader path shows how understanding tech and customers creates unstoppable SaaS products.• AI’s your sidekick, not your boss—use it to cut busywork and focus on game-changing ideas.• Visuals like flowcharts and mockups are your secret weapon for uniting global teams across cultures.• Data’s your superpower: descriptive, predictive, and prescriptive analytics drive smarter product choices.• Roadmaps are living tools—use them to spark conversations, not lock in rigid plans.• Ditch outdated features to keep your product lean, cost-effective, and ready for market shifts.
Chapter Markers:0:00 Intro0:12 Guest Introduction1:41 Andrew’s Journey to Product Management5:34 AI’s Role in Product Management10:31 Enhancing Products with Machine Learning14:53 Fostering Innovation in Teams17:02 Prioritizing Customer Needs19:04 Crafting Effective Roadmaps20:54 Managing Global Teams23:28 Vertical-Agnostic Best Practices26:22 Andrew’s Teaching Aspirations28:27 Data-Driven Product Strategies31:31 Predictive Analytics Challenges33:44 Future Trends in Product Development38:14 Building Successful Product Portfolios39:32 Sustainable Product Growth42:26 Closing
Keywords:Andy Hilliard, Andrew Hosman, Olivier Poulard, Software Without Borders, product management, SaaS products, AI in product development, data analytics, customer-centric design, global team management, product roadmaps, innovation strategies, predictive analytics, risk management, IoT solutions

Tuesday Jul 22, 2025
Tuesday Jul 22, 2025
Hey, Software Without Borders fans! Tomas Hilliard here, joined by Olivier Poulard, diving into the AI revolution with Jack Teitel, founder of Tidal AI and an AI/ML maestro with over a decade of experience. Jack shares game-changing insights on leveraging AI in healthcare, software development, and beyond, emphasizing data privacy, human-AI collaboration, and avoiding overhyped pitfalls. From speeding up coding 3-5x to ensuring scalable solutions, this episode is packed with actionable strategies for business leaders. If you’re ready to unlock AI’s true potential for your organization, hit play now! Subscribe, leave a five-star review, and join us for more tech innovation talks.
Guest Introduction:Folks, we’re thrilled to have Jack Teitel on the show! Jack’s a trailblazing AI/ML specialist and founder of Tidal AI, with a stellar career spanning healthcare, computer vision, and large language models. From leading data science teams in hospital networks to revolutionizing software development, Jack’s all about delivering real business value. His insights are a goldmine for anyone looking to harness AI’s power—let’s dive in!
Key Takeaways: AI shines brightest when it’s targeted: Jack emphasizes building AI for specific tasks to assist humans, not replace them, for maximum impact.Data privacy is non-negotiable: Lessons from healthcare, like HIPAA compliance, show how to secure data while unlocking AI’s potential.Code faster, but stay sharp: AI coding tools can boost speed 3-5x, but developers must understand every line to avoid tech debt.Monitor and adapt: Regular model and data drift checks are crucial to keep AI tools effective in dynamic environments.Start now or fall behind: AI adoption is becoming a business requirement—act within 3-5 years to stay competitive.Train your team: Proper training ensures employees embrace AI tools, driving measurable ROI.
Chapter Markers:0:00 Intro0:04 Guest Introduction0:50 Jack’s Journey into AI4:06 AI in Healthcare: Impact and Insights7:44 Data Privacy Lessons from Healthcare11:04 Gaps in AI Adoption: Avoiding the Hype14:21 Turning AI Concepts into Business Value17:07 AI’s Role in Software Development29:57 Garbage In, Garbage Out: Ensuring Quality32:28 Scaling AI for Small and Mid-Sized Companies35:09 Monitoring AI for Efficiency39:03 Tackling Model and Data Drift43:33 Signals for Reevaluating AI Strategy46:23 Closing
Keywords:Tomas Hilliard, Olivier Poulard, Jack Teitel, Software Without Borders, AI, machine learning, Tidal AI, healthcare AI, data privacy, HIPAA, AI coding tools, software development, business value, model drift, data drift, AI strategy

Tuesday Jul 22, 2025
Tuesday Jul 22, 2025
Hey, Software Without Borders fans! Tomas Hilliard here, joined by Olivier Poulard, diving into the AI revolution with Jack Teitel, founder of Tidal AI and an AI/ML maestro with over a decade of experience. Jack shares game-changing insights on leveraging AI in healthcare, software development, and beyond, emphasizing data privacy, human-AI collaboration, and avoiding overhyped pitfalls. From speeding up coding 3-5x to ensuring scalable solutions, this episode is packed with actionable strategies for business leaders. If you’re ready to unlock AI’s true potential for your organization, hit play now! Subscribe, leave a five-star review, and join us for more tech innovation talks.
Guest Introduction:Folks, we’re thrilled to have Jack Teitel on the show! Jack’s a trailblazing AI/ML specialist and founder of Tidal AI, with a stellar career spanning healthcare, computer vision, and large language models. From leading data science teams in hospital networks to revolutionizing software development, Jack’s all about delivering real business value. His insights are a goldmine for anyone looking to harness AI’s power—let’s dive in!
Key Takeaways: AI shines brightest when it’s targeted: Jack emphasizes building AI for specific tasks to assist humans, not replace them, for maximum impact.Data privacy is non-negotiable: Lessons from healthcare, like HIPAA compliance, show how to secure data while unlocking AI’s potential.Code faster, but stay sharp: AI coding tools can boost speed 3-5x, but developers must understand every line to avoid tech debt.Monitor and adapt: Regular model and data drift checks are crucial to keep AI tools effective in dynamic environments.Start now or fall behind: AI adoption is becoming a business requirement—act within 3-5 years to stay competitive.Train your team: Proper training ensures employees embrace AI tools, driving measurable ROI.
Chapter Markers:0:00 Intro0:04 Guest Introduction0:50 Jack’s Journey into AI4:06 AI in Healthcare: Impact and Insights7:44 Data Privacy Lessons from Healthcare11:04 Gaps in AI Adoption: Avoiding the Hype14:21 Turning AI Concepts into Business Value17:07 AI’s Role in Software Development29:57 Garbage In, Garbage Out: Ensuring Quality32:28 Scaling AI for Small and Mid-Sized Companies35:09 Monitoring AI for Efficiency39:03 Tackling Model and Data Drift43:33 Signals for Reevaluating AI Strategy46:23 Closing
Keywords:Tomas Hilliard, Olivier Poulard, Jack Teitel, Software Without Borders, AI, machine learning, Tidal AI, healthcare AI, data privacy, HIPAA, AI coding tools, software development, business value, model drift, data drift, AI strategy

Tuesday Jun 03, 2025
#30 - Why Most Startups Don’t Need a CTO with Oshri Cohen
Tuesday Jun 03, 2025
Tuesday Jun 03, 2025
What happens when a hacker-turned-CTO ditches convention and builds a career out of saving struggling tech teams across industries? In this episode of Software Without Borders, I sit down with Oshri Cohen, a fearless, no-nonsense fractional CTO who thrives at the intersection of chaos and clarity. From coding viruses as a teenager to leading global teams, Oshri brings unmatched energy and insight into what it really means to guide a company through technical transformation. We cover everything—from the absurdity of inflated CTO titles to why his goal is to work himself out of a job. It’s candid. It’s unfiltered. It’s a deep dive into the mindset of a CTO who sees through the noise and fixes what’s broken—fast. Whether you’re a founder wondering if you need a CTO, or a technologist eyeing the fractional path, this one is packed with perspective. Don’t miss this bold, raw conversation about the future of tech leadership.
Guest Details: Oshri Cohen – Fractional CTO, RedCorner.ioOshri Cohen is a battle-tested Fractional CTO who’s led global dev teams, built multi-million-dollar payment systems, and rescued more than 30 companies from the brink of technical collapse. With a career that began in teenage hacking and evolved into executive leadership across industries like health tech, fintech, and e-commerce, Oshri brings a rare blend of hands-on engineering expertise and strategic business acumen. Known for his blunt honesty, chameleon-like adaptability, and mission to “get fired” by making tech teams self-sufficient, he’s the guy founders call when everything’s on fire—and he thrives in the heat.
Key Takeaways: Not All CTO Roles Are Created EqualThe title "CTO" means wildly different things depending on a company’s stage. Oshri breaks it down into four phases—from hands-on dev to visionary leader—and argues most companies confuse the role entirely.Fractional CTOs Are the FixersOshri often steps into companies already on life support. His approach is simple: stabilize, train, and work himself out of the job. His real value lies in preventing problems before code is even touched.The CTO as a ChameleonA fractional CTO must wear many hats—therapist, strategist, tech lead, even babysitter. Oshri thrives in this fluidity, adapting based on what's most broken today.You’re Not Building for Average—You’re Building for the SpikeOne of Oshri’s clients had peak traffic needs that their infrastructure wasn’t ready for. He reframed the problem: design systems around time as a resource—not just users or throughput.AI is Not the Savior—It’s the DistractionDespite the buzz, Oshri warns that AI is promoting keyboard-driven busywork over deep, strategic thinking. The industry is undervaluing senior talent in favor of junior devs who can prompt a bot.Saving Money Isn’t Always the WinOshri shares how he saved a client $10K/month by proposing an open-source Mailchimp alternative. But fractional leaders often struggle to prove their value because great work becomes invisible when things run smoothly.The Ultimate Goal Is to Get FiredIronically, Oshri’s metric for success is simple: the company runs so well, they no longer need him. That means training teams to be independent, not reliant on heroics.
Chapter Markers: 00:00 – Costa Rica Life & Connectivity WoesOshri shares life off-the-grid and how it reflects his flexible work style.04:00 – From Teenage Hacker to Dev ProdigyA wild origin story involving C++, viruses, and early coding ethics.08:00 – Hustling Through the Dot-Com BustHow Oshri landed developer roles during an economic drought.13:00 – Building a Consulting EmpireSelling Microsoft CRM and implementing early automation before it was trendy.16:00 – Creating Twilio Before TwilioHow a campus shooting in Montreal sparked an SMS idea a decade early.20:00 – Why Most Startups Don’t Need a CTOOshri’s breakdown of fractional work and why strategy trumps headcount.25:00 – The 4 CTO ArchetypesDeveloper → Manager → Leader → Visionary. Most people can’t do all four.35:00 – Why Oshri Wants to Get FiredFractional success = team independence. But it comes with a visibility cost.43:00 – Contracts, Pricing, and Perceived ValueHow Oshri structures engagements and educates clients on invisible ROI.50:00 – The Future of Tech Talent in the AI EraHarsh truths about AI, developer value, and the mentorship vacuum.
Keywords: fractional CTO, software leadership, startup technology strategy, CTO evolution, Oshri Cohen, CTO phases, fractional tech executive, technology consulting, software architecture, developer career path, managing dev teams, AI in tech, software without borders, Andy Hilliard podcast, CTO value, dev agency problems, startup CTO roles, scaling tech teams, open source email marketing, Mailchimp alternative, CTO business impact, getting fired as a CTO, peak infrastructure planning, event-based systems, tech leadership insights, remote tech consulting, Costa Rica digital nomad

Monday Jun 02, 2025
#29 – Leading Transformation in Regulated Industries with Jig Patel
Monday Jun 02, 2025
Monday Jun 02, 2025
What happens when a scientist-turned-technologist builds global teams, transforms regulated industries, and quietly reshapes how we think about innovation? In this episode of Software Without Borders, Andy Hilliard and Olivier Poulard sit down with Jig Patel, a seasoned technology and business operations executive, to explore how curiosity, connection, and clear communication drive transformation at scale. From deploying AI-enabled drones to building enterprise-wide digital cultures, Jig shares his playbook for leading with purpose in industries where tradition often outweighs change.
Guest Details: Jig Patel is a global technology and business operations executive with over 25 years of experience leading digital transformation across Fortune 500 companies. Known for bridging the gap between technical complexity and strategic clarity, Jig has spearheaded multibillion-dollar modernization efforts in highly regulated industries—including financial services, utilities, and healthcare. His leadership has delivered measurable outcomes like a 7-point NPS lift, $50M+ in recurring revenue, and AI adoption at enterprise scale. A former scientist turned transformation architect, Jig brings a unique mix of curiosity, operational rigor, and servant leadership to every challenge. Whether he’s launching an HSA bank or integrating global teams post-merger, Jig’s approach centers on cross-functional alignment, empowered teams, and driving customer value—faster.
Key Takeaways: Curiosity is a Core Leadership Trait Jig emphasizes that asking “why” is foundational to innovation—whether in a chemistry lab or leading a global enterprise.Business Technologists Bridge the Gap Unlike traditional tech leaders, Jig came from the business side and built his career by translating customer needs into technology solutions—an increasingly vital skill in modern organizations.AI Is a Tool for Enablement, Not Replacement Jig’s experience deploying “Mo,” an AI at Morningstar, shows how AI can enhance—not replace—human capabilities, especially when developed ethically and intentionally.Empowerment Starts with Communication High-performing global teams require deliberate, active communication and leadership that adapts to cultural and geopolitical nuances.Innovation Isn’t Always Tech-Driven Small process improvements, like reducing a 50-step process to 10, count as innovation and can be just as transformative as deploying new software.Highly Regulated Industries Still Need Change Working in finance, utilities, and other regulated sectors has taught Jig that constraints don’t mean resistance—they mean leaders must work creatively within the rules.Optionality Is the Real Superpower Leaders must offer more than a plan—they must offer multiple pre-thought-out paths in case priorities or conditions shift mid-execution.Stakeholder Influence Is Earned Through Understanding Building support from the board and ELT requires doing the homework, speaking their language, and giving them clear, actionable options.
Chapter Markers: 00:00 – Behind-the-scenes banter and setup03:53 – Guest intro: Jig Patel’s journey from science to tech leadership06:30 – The immigrant experience and early influences08:45 – Learning to listen: Sales, support, and the path into technology12:00 – Building tech through a business-first lens14:00 – Dual COO/CIO roles and why they’re on the rise18:00 – Culture of curiosity in regulated industries20:30 – Innovation in utilities vs. financial services27:00 – Morningstar’s AI initiative: The story of “Mo”31:00 – Ethical AI, planning before building, and phased deployment36:00 – Communication and cultural alignment across global teams43:00 – Leadership vs. management: Empowering vs. controlling46:00 – Working with regulatory bodies without stifling innovation51:00 – AI-enabled drones: A case study in public safety and efficiency57:00 – Stakeholder influence and communication strategy01:02:00 – Innovation through simplification and operational evolution01:07:00 – Final thoughts and closing remarks
Keywords: Jig Patel, business technologist, technology leadership, regulated industries, digital transformation, software modernization, AI in financial services, Morningstar Mo, leadership in tech, enterprise transformation, innovation strategy, stakeholder alignment, cross-functional teams, global engineering, curiosity in leadership, AI-enabled drones, utilities innovation, agile communication, software development podcast, Software Without Borders, Accelerance, Andy Hilliard, Olivier Poulard, CIO strategy, CTO innovation, ethical AI, technology in regulated sectors

Monday May 12, 2025
Monday May 12, 2025
From athlete to architect of transformation, Rose Schamberger shares her journey from professional volleyball to leading global tech teams in this powerful episode of Software Without Borders. Hosted by Andy Hilliard and Olivier Poulard, the conversation explores agile leadership, customer-centric development, and what it really takes to modernize software in today’s fast-changing world. Rose offers a playbook for growth-minded leaders ready to elevate their impact by aligning teams, simplifying processes, and staying relentlessly focused on the customer.
Key Takeaways:
Agile Is a Mindset, Not a Framework
Rose and Olivier agree: following an Agile playbook isn’t enough. Success comes from adopting Agile values—feedback, iteration, simplicity, and ownership—regardless of process.
Customer Centricity Begins With Empathy
Rose emphasizes the importance of understanding the customer journey. Engineers should “eat their own dog food,” sit with support teams, and interact with products like real users.
Decentralize Decision-Making, Centralize Vision
Global teams thrive when each region has accountability and autonomy, but shares a unified direction. This alignment empowers faster, better decisions across time zones.
Value Over Code Elegance
Rose challenges teams to prioritize customer outcomes over technical purity. The best software isn't the most elegant—it’s the most useful and adopted.
AI is a Tool, Not a Silver Bullet
Generative AI is powerful but overhyped. Rose warns leaders not to chase tools without understanding the real problems they’re solving.
Cross-Functional Metrics Create Accountability
Shared KPIs between product, marketing, and engineering—like customer adoption and satisfaction—drive aligned execution and true collaboration.
Modernization Requires Contextual Strategy
Migrating to the cloud looks different for every product. Rose shares how both monolithic and microservices-based strategies can succeed—if aligned with customer needs.
Leadership Means Going to the People
Rose and Olivier agree that leaders must proactively engage teams, not wait to be approached. It's about listening deeply, enabling growth, and leading from the front.
Chapter Markers:
00:00 – Introductions and Wine Club Jokes
06:00 – From Pro Volleyball to Product Leadership
13:30 – Motivations Behind Leading Digital Transformation
15:45 – Rose’s Product Development Philosophy
20:00 – Why Engineers Must Understand the 'Why'
22:00 – Real-World Cloud Modernization Stories
25:00 – What It Means to Be Truly Customer-Centric
30:00 – Customer Journey Empathy and Field Feedback
35:00 – Empowering Engineers to Be Co-Creators
40:00 – Aligning Global Teams with Clear Vision
42:30 – CI/CD and Cloud Strategy for Efficiency
47:00 – Connecting Customer Satisfaction to ROI
53:00 – OKRs, Cross-Functional Metrics, and Alignment
55:00 – Rose’s Take on the AI Hype and Future Trends
58:30 – Final Reflections and Thank You
Keywords:
software leadership, customer-centric development, agile mindset, agile software, digital transformation, product management, Rose Schamberger, Olivier Poulard, Andy Hilliard, global engineering teams, software modernization, software strategy, CI/CD automation, cloud transformation, feedback loops, engineering culture, software ROI, product innovation, agile team alignment, empathy in software development, Software Without Borders podcast, Accelerance podcast, technology executive interview, product owner mindset, user experience in software, tech podcast for leaders

Monday May 05, 2025
Monday May 05, 2025
Manish Limaye doesn’t believe in data science for the sake of knowledge - he believes in applied data science that drives real business results. As Chief Data Officer at Revenate and a veteran of Equifax, Travelport, and CITA, he’s built a career transforming data from a back-office function into a revenue-driving force. In this episode, Manish joins Andy Hilliard and Olivier Poulard to discuss how data teams can bridge the gap between IT and business strategy, why stakeholder alignment is the key to impact, and how companies can move from theoretical data science to real-world execution.
To support our show please visit our sponsor:
Software Without Borders is delivered to you by Accelerance. Powering future-forward software outsourcing and project delivery solutions. https://www.accelerance.com

Monday Apr 28, 2025
Monday Apr 28, 2025
Kenneth Lopez has built his career at the crossroads of software development and entrepreneurship, scaling various companies with relentless tenacity. As a software executive and investor, he’s mastered the art of bootstrapping, leveraging AI for smarter development, and navigating the delicate balance between technology and human connection. In this episode, Kenneth joins Andy Hilliard and Ryan Schauer to share his hard-earned insights on bringing products to market, scaling software teams, the future of AI-driven efficiency, and why trust drives business success.
To support our show please visit our sponsor:
Software Without Borders is delivered to you by Accelerance. Powering future-forward software outsourcing and project delivery solutions. https://www.accelerance.com

Monday Apr 21, 2025
#25 - Using Data Science to Reshape Software Development with Adam Rhuberg
Monday Apr 21, 2025
Monday Apr 21, 2025
Adam Rhuberg has spent his career at the intersection of data science and product development at companies like Upwork, eBay, and Jawbone. His secret to success? Turning raw data into real results with clear roadmaps that connect analytics to smarter business decisions. In this episode, Adam joins Andy Hilliard and Ryan Schauer to unpack the powerful connection between data science and software development, how AI is rewriting the rules of data strategy, and why businesses that don’t adapt risk getting left behind.
To support our show please visit our sponsor:
Software Without Borders is delivered to you by Accelerance. Powering future-forward software outsourcing and project delivery solutions. https://www.accelerance.com

Andy Hilliard
Chief Executive Officer, Accelerance
As CEO, Andy leads and advocates for the globalization and collaboration of great software teams with companies in search of talent, innovation and a globally-distributed extension of their engineering function and culture.
Andy founded the ground-breaking nearshore software development services company, Isthmus Costa Rica. He began his global software services career as a division manager at Cognizant during their early formative years.
Andy is originally from Sonoma, CA and has visited more than 60 countries. His passion for global travel, cultural appreciation and cross-border collaboration stems originally from his experience as a Peace Corps Volunteer in Costa Rica in the late 1980’s.
Andy holds an MBA in International Business, Finance and Marketing from the Kellogg School of Management at Northwestern. He received a Bachelor’s degree in Business and Epistemology from the University of Denver after attending Phillips Academy in Andover, MA.

Jarret Streiner
Director of Marketing, Accelerance
As Accelerance's Director of Marketing, Jarret oversees our omnichannel marketing model with expertise in digital channels, analytics, and trends.
As a cross-functional marketing leader with a focus on innovation and emerging technologies, Jarret has a track record of implementing high-level projects to improve process efficiency, reduce errors and expenses, and maintain or increase output quality and performance. With expertise in SEO/PPC, CRO, ROI, content, social media, web analytics, business intelligence, A/B testing, channel attribution, product management, and tag management administration, he has successfully directed strategies across digital, website, social media, paid search, and content for global companies.
With a Bachelor of Arts in Mass Communication from Wright State University and certification and training in digital marketing, management, and specialized skills, including Google Analytics, Google Ads, Hubspot, and Agile/Scrum, Jarret is an effective communicator with expertise in campaign management, team building, leadership and development, reporting and analysis, digital marketing optimization, process improvement, market research, strategy development, and project management. He is a Florida native and has visited 44 countries on five continents.